We met the dynamic lady bosses behind 7TRUE™ via their fantastic Instagram feed. We'd been searching for a California-made, safe, nail care partner and are so happy to have found these socially conscious makers! Founded by three moms devoted to making a change, 7TRUE delivers a safe, vegan, cruelty-free nail care experience with a portion of proceeds being donated back to nonprofits that support women empowerment. So very cool.
All 7TRUE nail polishes and treatments are created in the U.S. and are free of seven toxic ingredients that you’ll find in most nail care products: Dibutyl Phthalate, Formaldehyde, Formaldehyde Resin, Toluene, Camphor, Parabens, and Xylene.
7TRUE is influenced by the seasons and latest fashion trends while promising safety and fewer toxins than your everyday cosmetics. With a foundation of seven core values, Southern California-based 7TRUE promises to deliver: honesty, generosity, simplicity, safety, and self-esteem, while being contemporary and fun.
Our October collection included 7TRUE nail color in Spring Bliss - a gorgeous, delicate pink that keeps your manicure or pedicure chic and on-trend from work to weekend (MSRP $15.00). Get one for yourself, in Spring Bliss or a host of other beautiful shades and use code 7TCAFOUND for 10% off your purchase until November 30, 2018.