Honey Belle, October 2019

Honey Belle is a natural beauty brand that started in a home kitchen, founded by Iris Cherng and Calvin Hang in 2015. In the midst of her own adult-onset psoriasis and Calvin’s life-long struggle with eczema, Iris began formulating natural creams and soaps for a solution to their individual skin concerns. Driven by the intention of natural wellness, she eventually found herself creating an entire clean skincare line to connect real people with real products that work.

Determined to make a positive impact in celebrating natural skin, flaws and all, the couple quit their full-time jobs and have never looked back.

Iris uses traditional herbs and remedies to create luxurious, effective products with ingredients we can pronounce and together with Calvin, offers them at price points we can truly get behind. Every 'recipe' that Iris develops is created with a specific skincare issue in mind - whether it's acne, scarring, dark circles or her own personal skin challenge: psoriasis - there's a Honey Belle product developed specifically to address it.

Honey Belle calls upon a team of holistic doctors (who also happen to be family members) to help with the basic components of their skincare recipes. Then Iris tweaks and fine-tunes until she is completely in love with the formula - and it shows. The textures are lovely, the fragrances are fresh and the reviews speak for themselves. When customers started telling Iris and Calvin that Honey Belle had given them the solution to nagging problems with their skin, that they were wearing less makeup, and that their confidence was at an all-time high, they knew Honey Belle was a life changer for their customers, and a life's work for them.

In October, we featured the Honey Belle Moisturizing Face Créme Duo (MSRP $30.00). Made with Organic Aloe Juice and Organic Coconut Oil, these face crèmes provide extreme moisture and are perfect for sensitive to normal to oily and combination skin. Another key component of this natural duo is Rosehip Fruit Oil. Packed with antioxidants, it is known to correct UV damage, treat fine lines and wrinkles, and balance out uneven skin tone, as well as reduce the appearance of scars.

If your skin is extra dry, apply the créme while the toner is still wet! It will help seal and lock in the moisture.

If you missed the October collection you can shop Honey Belle directly and use code CALI20 for 20% off your purchase. Exp. 12/31/19.

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